Social Media Tips

 

April 28, 2014

If you are a small business, post to Facebook no more than 2 times per day. Any more than that and your customers will start to get annoyed.

May 5, 2014

Don’t be afraid to tweet the same item more than once. If you don’t tweet the same item a couple of times a day/week/month, you run the risk of your follows missing the message entirely.

May 12, 2014

Update your page or delete it. Not having a page gives a better impression of your business than having a page that is never updated.

May 19, 2014

Always write back. Social media is “social”. Your clients want to interact with you.

May 26, 2014

Don’t forget to use visuals. Every social media site is visually heavy. Facebook, Twitter, Instagram, Flickr, Pinterest all place larger emphasis on a post with a visual.  40% of people will respond better to visuals than to plain text. People respond to visuals.

June 2, 2014

The new Twitter layout is now active.  Here are the new dimensions for the profile picture and the cover photo. Profile Picture: 400 x 400 px  Cover photo: 1500 x 500 px.

June 9, 2014

Using images on Facebook posts generate 53% more likes than posts without images and 104% more comments. Tweets with images garner 89% more favorites and 150% more retweets.

June 16, 2014

More than 5 billion pieces of content are shared each week. Which is why good content matters.

June 23, 2014

Reach your new customers. Posts are still relevant after they have been published.  If you repost content from your blog that’s six months old, many of your new followers will be seeing it for the first time, so they’ll get value from it even though it’s old content.

July 1, 2014

Grammar Matters! Make sure to double and triple check what you have written before you post it.  Even have someone proof read it as well. An embarrassing typo can cause a world of hurt and is easily avoidable.

July 7, 2014

When creating a business Facebook page, use a picture of yourself or the team instead of the brand logo. People connect with people way before they connect with a brand. Doing this simple step, will make your business page’s engagement go way up.

July 14, 2014

A “list” post is one of the most popular blog posts. Not only do people get instant information in a quick manner, but a list post usually gets shared double the amount of a non-list posts.

July 21, 2014

Have you ever heard of a ‘hack” post? It is a list of short cuts or workarounds centered around a particular topic.

July 28, 2014

There’s a new option on Facebook. It’s the “save for later” feature, which allows you to save a post and read it later.

August 4, 2014

Need some color in your life, marketing materials, website? This nifty tool can help you visualize that! https://kuler.adobe.com/create/color-wheel/

August 11, 2014

Pinterest – What’s New? You can now start a conversation about a pin with their new conversation feature.

August 18, 2014

The best time to post to Pinterest is between 2PM-4PM or 8PM-1AM. The worst time to post is between 5PM-7PM as traffic fades after 5PM.

September 1, 2014

On Facebook, keep your posts short, aim for 100 – 250 characters as they generally receive 60% more likes, comments or shares.

September 8, 2014

Incorporate video into your social media strategy. Fact: YouTube reaches more US adults ages 18-34 than any cable network .

September 15, 2014

Stand out from the crowd every once in a while by writing longer posts. Twitter still only allows 140 characters, but Facebook and Google+ give you more room to spread your wings.

September 22, 2014

Playing it safe on social media guarantees nothing. Be a little weird and take a few calculated risks. Your audience will admire your company’s authenticity.

September 29, 2014

Put a positive spin on things. Post positive and uplifting content about important issues. Social media users are more likely to follow you if you share happier updates.

October 6, 2014

Food is the top category on Pinterest making up 57% of discussions and 80% of all Pinterest pins are actually repins. So repin away for your clients!

October 13, 2014

Not a photoshop user? Picmonkey.com is your new best friend for creating unique looking graphics. Quick and easy!

October 20, 2014

Arrr Matey’s! Did you know that you can now change your Facebook page into Pirate language? Go into settings, then language and choose English (Pirate). Now go search fer yer crew!

October 27, 2014

At least once a day, comment on the status or content shared by a person in your LinkedIn network.

November 3, 2014

When posting on Facebook, the number one thing to remember is that your writing should be natural. Facebook is a fun and relaxed environment so drop the formal approach. Nobody wants to read boring posts.

November 10, 2014

It just got easier to tweet in Twitter. You can now compose tweets at the top of your home timeline.

November 17, 2014

Do you have a post that had really good engagement? One month after the initial post, re-post the popular content. Good content should always be shared again.

November 24, 2014

The Holiday Season is here. Spread some Holiday cheer with images to show that your business is in the Holiday spirit. Find a dozen or so Holiday photos that you can use throughout the season for cover art on Facebook, create a Holiday themed Pinterest board and tweet images from classic Holiday movies.

December 1, 2014

Customize your email template to give it a Holiday flair and get consumers in the spirit to make a purchase.

December 8, 2014

Post Holiday themed contests and giveaways to help generate traffic and drive last minute sales.

December 15, 2014

Don’t use link shorteners on Pinterest. Pinterest marks them as suspicious links..

December 22, 2014

Don’t be afraid that sharing other people’s content will drive people away. Instead, focus on the fact that fans will appreciate the content.

December 29, 2014

Always keep the 80/20 rule. Your posts should be 80% engagement and 20% sales. Entertain and inform first and sell second.

January 5, 2015

Use infographics. They are the perfect balance between show and tell.

January 12, 2015

Did you know that you can add a call-to-action to a photo in a Facebook post? This is an easy way to increase engagement.

January 19, 2015

Images that contain a lot of white, grey and blue generate more clicks.

January 26, 2015

Share your Facebook business page throughout all of your other social media channels, such as your Twitter page, Google+ and blog. Even put it on your business card.  Get it out everywhere you can.

February 2, 2015

On Pinterest, brand pins with your logo to create visual reminders.

February 9, 2015

Make sure images in your Facebook posts show to their best advantage. The main shareable image should have a width of 1200 pixels and a height of 628 pixels. A post image should be 1200 x 1200 pixels.

February 16, 2015

Don’t use too many hastags. This holds true on all social media platforms. It will make you look desperate. Don’t use any hashtags on Pinterest as they are not native to the platform.

February 23, 2015

Video in social media is the “it girl” right now and is Hot, Hot, Hot! Shoot a video or 2 or 3 and see how much engagement you get. We bet it will be A LOT!

March 2, 2015

Posts with videos attract 3 times more inbound links than plain text posts.

March 9, 2015

Make sure your website is mobile friendly. On April 21, Google will start incorporating a website’s mobile friendliness into their ranking algorithm.

March 16, 2015

Do you know that the optimal length of a Facebook post is 40 characters?.

March 23, 2015

Wondering which posts to boost? Ideal candidates are posts that go to a good blog post; a worthwhile tip; or something more promotional.

March 30, 2015

If you use an image on a boosted post, the image you include needs to follow the 20% maximum text rule. Click here to see if your image complies.

April 6, 2015

Auto-posting Facebook posts to Twitter is definitely something you don’t want to do when doing social media for your brand. Your customers are on Twitter to see content on Twitter NOT to be sent to Facebook to see a post.

April 13, 2015

Posting too much content at once on a consistent basis can turn your audience off. If you think you’re posting too much at one time, you probably are. Pry that finger away from the post button and think of all the additional content you will have for future days.

April 23, 2015

The new Google Algorithm regarding mobile-friendliness is now in effect. If your website is not mobile-friendly, it could suffer in SEO ranking. Need help with this? Contact us – we can help with that.

April 27, 2015

Facebook news feed change – users should start to see more posts in News Feed from friends as you might have been missing these… Facebook is going back to favoring content from friends again.

May 4, 2015

In the social media age, the #hastag is one of the most powerful tools around.

May 11, 2015

When writing content, write a conversation, add some humor, witty banter, use the words ‘you’ and ‘I’.

May 18, 2015

When signing up for a new social media platform, fill in the about me as completely as possible. This will help with your company’s SEO and searchability.

May 25, 2015

Facebook now allows GIF’s in news feeds. These are short looping video’s

June 1, 2015

GIFs can only store 256 colors. Gifs do not have any limit defined, but the longer you make a gif the bigger in size it gets and many systems will take longer time to process them.

June 8, 2015

Stand out in the social media world by responding to people and helping them out. Most people do not take the time to respond to comments and questions.

June 16, 2015

The ideal size of an image for Pinterest is now 735 pixels wide.

June 23, 2015

Infographic Tip. Just because you can make super long infographics, doesn’t mean you have to. Keep it to around 5000 pixels in height. Try some shorter lengths too.

June 29, 2015

Many businesses on Facebook struggle to grow their following simply because their fans don’t know they’re on it. Promote your Facebook page and other social media accounts EVERYWHERE. Shout it from the mountain tops. If you do, people will begin to know who you are.

July 6, 2015

Inspire action! If you post a great image on Facebook, ask your fans to “pin” it if they are on Pinterest. This is an easy way to cross promote.

July 13, 2015

One way to increase Facebook visibility for your local business is to tailor your videos and images to appeal to local users.

July 20, 2015

Got a new video you want to show off to the world? Don’t forget to optimize your video for search. Make sure it has a good title and description and don’t forget to add tags.

July 27, 2015

Most businesses get excited about their new fan page and then get busy and forget to update it. Embrace social media as part of your business everyday.

August 3, 2015

Who knew? Images with no human face on Pinterest get shared 23% more than images with human faces.

August 10, 2015

Organic reach is still alive and well.

August 17, 2015

Fill out all of the information in your profiles on every platform. A well fleshed out profile helps with brand awareness and gets your business in front of more eyes.

August 24, 2015

Fact: Approximately 50% of all online leads are not followed up with AT ALL.

August 31, 2015

Short posts with a length of between 100-250 characters generally receive 60% more likes, comments and shares.

September 7, 2015

The minimum amount of times you should post on LinkedIn for the week is 2 times and no more than 5 times per week.

September 14, 2015

Consider creating separate professional and personal profiles. This will enable you to keep your private life, well, private and only share what is relevant with your audience on professional outlets.

September 21, 2015

50% of consumers value a brands Facebook page more than it’s website.

September 28, 2015

Instagram opens up to non square images. New image options include portrait and landscape orientation.

October 5, 2015

Facebook has added a “donate Now” button to their call-to-action for non-profits. If you are a non-profit, you are missing a golden opportunity of you are not using this as your call-to-action button.

October 12, 2015

A hashtag is a great way to keep control and organize a conversation.

October 19, 2015

Hashtags are often used by brands to build communities around their products, services or events.

October 26, 2015

Something new when sharing a post from another page on Facebook. A new ‘Check box’ option to include the original post.

November 2, 2015

Instagram is now the most influential social marketing platform. Are you utilizing it for your business?

November 9, 2015

Google+ comes back to life with a major redesign. Now you have more control over the “About Me” page. Now you can retake full control about what people see about you.

November 16, 2015

You can now keep track of who has clicked the “Contact Us” call-to-action button on your Facebook business page. Just look to the left of your home feed to the “This Week” quick insights section.

November 23, 2015

There are new options when uploading a photo/video, photo album or photo carousel to a business page. Just click on the “photo/video” tab to see these options when creating a post.

November 30, 2015

LinkedIn has a new mobile app. Now you can post to your LinkedIn profile “on the fly”.

December 7, 2015

This has thrown some businesses for a loop. Viewing a business pages “post feed” is now located in the left hand menu under “likes” and “post reach”.

December 14, 2015

Facebook will now tell you when your friends have shared new content. Where you can find this is under their picture in your friends area.

December 21, 2015

There goes the 140 characters in Twitter posts. News is that this amount will increase. No more need for clever abbreviations.

December 28, 2015

80% of all Pinterest post are re-pins. Re-pin away. Not only will you get great content but you will also help out a fellow pinner in the process.

January 4, 2016

Social media is great but never forget to pick up the phone every once in a while. There’s just something about the personal touch that can make or break a sale.

January 11, 2016

Around 46% of web users will look towards social media when making a purchase.

January 18, 2016

Get an awesome header photo that can be used across all of your social media platforms. Put a little of your personality into it to to make it unique yet still professional. You want people to see your brand, business, or blog as professional; having a nice header photo shows that.

January 25, 2016

Facebook is ready to roll out Reaction. “Like” will no longer be the only emotion you can express. The new emotions are “Love”, “Haha”, “Wow”, “Sad” and “Angry”.

February 1, 2016

If you are using Instagram to grow your business, you must use hashtags as they automatically publicize your pictures.

February 8, 2016

Twitter is #1 in Japan, the only country where Twitter is ahead of Facebook.

February 15, 2016

Remember social media is suppose to be SOCIAL.