Donuts Perfectly Summarize Social Media
The above chart shows how Homer Simpson’s favorite food, donuts, can perfectly summarize social media. I’m a visual learner and like any other human am drawn to bright colorful things so this seems to do the trick for me. I chose this chart (Courtesy of Jeff Hester) because it will help you keep the many different social media platforms straight. Print it off and tape it to your wall as a reference.
For those of you that would like a more fleshed out explanation of each platform, the below is for you. There is a lot of information out there about social media and the many different platforms available. This can be confusing to the small business owner who is interested in jumping on the social media bandwagon. Here we cover the four main platforms that are at the top of the social media realm; Facebook, Twitter, LinkedIn, and Youtube. Google + and Pinterest are fast on their heels. There are and will always be new platforms born every day (currently 415), but just because they are there, doesn’t mean you have to have a presence on all of them.
For the purposes of this blog post we will focus on the main four. I will cover Google + and Pinterest in future posts.
Facebook: Facebook is a free online social networking service where members are able to create profiles, send messages and upload photos and videos. It is a way to interact with friends, family, clients and colleagues. Each Facebook profile has a “wall” (a virtual bulletin board that let’s people know what you are currently up to, things you “like” and things you find interesting and want to “share” with other). Facebook users can create and customize their own profiles with photos, videos, and information about themselves. Friends can browse the profiles of other friends and write messages on their pages. As of the end of January 2014, there were approximately 1.23 billion users on Facebook. This includes individuals as well as businesses.
Twitter: Twitter is an online social networking and micro-blogging service that enables users to send and read short 140-character text messages, called “tweets”. Registered users can read and post tweets, but unregistered users can only read them. Twitter is a real time application and is used to let your followers know what you are doing at that very moment. It is fast paced and does not stay static for more than a second. There are currently 243 million monthly active users.
LinkedIn: LinkedIn is a business-oriented social networking service that as of February 2014 has 277 million users. If you are looking for new business contacts or are looking for a new career opportunity, LinkedIn is the platform for you. What most people don’t realize is that LinkedIn is a powerful search engine in it’s own right. Small business owners use LinkedIn as a tool to find professionals to get a job done. They have a project that needs to be done but do not have the knowledge or time to complete it themselves. By conducting a simple search of a keyword, say “Social media” , they can connect with professional that have a solution to their problem
YouTube: YouTube is a video-sharing website where users can upload new videos, view existing videos and share videos with friends, colleagues and the general public. There are 1 billion users who tune into YouTube everyday. (there are roughly 4 billion views per day). Video is a very powerful medium and because of it’s visual nature, a good platform to investigate.
Here at Chatter Squirrel Social Media Solutions, we are all for donuts perfectly summarizing social media. If you need help eating donuts or with social media, we’re here for you. In addition to social media services, we offer blogging, newsletters and email marketing services.
Call us today, 888-655-5858 to find out how Chatter Squirrel can make your business the Chatter of the Town.