Best and Worst Times to Post On Facebook
Facebook is in the first place people think of when you mention social media and for good reason. As of the end of January 2014, there were approximately 1.23 billion users on Facebook which makes it the #1 social platform. Since this is where everyone seems to congregate, it’s good to know when the best and worst times are to post so that your business can reach and engage the majority of your new and existing followers.
The best times to post on Facebook are between 1:00pm – 4:00pm as traffic tends to build after 9:00am and fades after 4:00pm. The best peak time for a post to be seen is Wednesday at 3:00pm. If you are a business, it is best to avoid posting on weekends. Weekends are a time spent with family and friends and businesses seldom see much interaction on these days.
Some other tips that will increase engagement during peak times:
– Images. Images in posts generate over %0% more likes than posts without images.
– Provide “list” posts. They are the most popular post because people get instant information in a quick manner. They also get shared more often than non-list posts.
– Pose multiple choice questions. People love to participate and give their point of view.
Keep these tips and times in mind the next time you are on Facebook. Your customers will be more engaged!